The geeky stuff is for you to deal with, and your client to avoid. Use your expertise to provide solutions that make your clients feel great.
A good service provider allows the prospective client to do most of the talking by listening, asking relevant questions, then listening again.
When a client prospect asks: “what do you do?”, what do you say? Does your target audience think you can provide the solutions it’s looking for?
Do your client prospects think it’s cheaper elsewhere, although your services are better, specialised, or unique? Start adding value to your clients.
Remember your best projects, when it was easy to go the extra mile for the clients you loved. But were they loyal? Who’s appreciating your clients now?