Do you know who you want in a client? Do you know what you can do for that client? Do you know why they need your expertise? Always be ready to sell your expertise.
Don’t compare yourself to others who earn so much more than you do. If your clients are happy to pay for your expertise, they may have a point. You’re an expert. Own it!
As a freelancer, consultant, or contractor, you can’t give what you haven’t got. Look after yourself, so you can look after others. Service your service business.
Despite how well you deliver your services, your clients don’t care. Your services are the means to an end. So, sell solutions, and not services.
You mean business! So you dress for business. And what about your website? What does your website say about you? Dress your website for the clients you want.
The geeky stuff is for you to deal with, and your client to avoid. Use your expertise to provide solutions that make your clients feel great.