You’re working late in the office.
You’re hungry, thirsty, tired, and frustrated. Cooking is out of the question, and there’s nothing available for you to eat.
What’s the solution that do you want right now?
“The finest hand-picked produce, using the latest technology, ready to cook”?
“A drink made with the finest water, naturally filtered to a certain ratio of minerals and served in a designer bottle”?
Or “Hot fast food, delivered to your office, 24/7”?
Especially when you really want to satisfy an immediate or urgent need, you’re less interested in the process than in the delivery.
That’s why you buy expensive low-quality ice creams from the window of a van.
That’s why you buy expensive pretentious coffees that you don’t drink from your favourite mug.
That’s why you buy flowers rather than seeds.
Because you care more about the results. And you want them now.
It’s about your clients, not your services.
The geeky stuff is for you to deal with, and your client to avoid. Use your expertise to provide solutions that make your clients feel great.
Because as you know, that’s what you really want.
