I broke a plate today.
It fell from a height of under two feet. Two feet, onto a carpeted floor! And yet it was gone.
As much as I was annoyed about that, I was equally not surprised. You see, that plate was old, and had survived many knocks and drops over the years.
More significantly, however, it had a hairline crack running across it for several years. The signs were there that it could ultimately take something quite small to finish it off.
And so it did.
It was just a matter of time.
Is this the same for your freelance business? How well are you selling your trade or professional expertise?
Is it seemingly strong, having survived many hard knocks, appearing to be holding together? But in reality, just an accident waiting to happen?
This article explains why the smart freelance business advice is to nip problems in the bud, rather than save small now to spend big later.
I learned this the hard way. Please don’t do the same.
Nip problems in the bud
Prevention is better than cure.
It was a silly mistake. Had I not been complacent, I would not have dropped the plate.
Too late now. But that’s the point. It’s better to not make the mistake, if at all possible.
Have you experienced this with your business?
Some mistakes are unavoidable. But many are not.
How is your website? Is it looking old and stale? Is it difficult to navigate?
How is your website content? Is it out of date? Does it really reflect your expertise? What are the dates of your most recent blog posts?
If you use WordPress, are your core files and plugins out of date? Does your website lack adequate security? Does it collect spam comments and other security disasters waiting to happen?
Freelance business advice, on a plate
If it’s within your power, fix your website now, or get somebody who’s qualified to do it for you.
If it’s with your power, update your content now, or get somebody who’s qualified to do it for you.
If it’s within your power, update and maintain your core files and plugins now, or get somebody who’s qualified to do it for you.
If you can’t deal with it now, deal with it as soon as you can. You know you’ll regret it if you don’t.
Over to you
There you are. Some clean, simple freelance business advice.
On a plate!
What’s your experience?
Please share your comment below, then give this article some social media love.