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Writing a successful blog post is like preparing a tasty dish. There’s more to it than knowing what certain ingredients are, and how they taste on their own. Rather, it’s about having a working knowledge of how they fuse together, and why.

In a few moments, you will know what it takes to prepare a tasty successful blog article that will get people talking and drooling. This, in turn, will help you market yourself online.


1. Headline

What are you inclined to ask when you enjoy eating something for the first time?

Before you ask about the recipe, do you not ask: “What is this dish called?”

Likewise, every successful blog post should have a heading which points to its main objective or theme, e.g. “How to Write Successful Blog Posts.”


2. Image

Seeing what the finished dish or ‘serving suggestion’ looks like helps the mind to focus on the headline or theme of the discussion. (Yes, I said, “discussion.” See tip numbers 9 and 10.)

Make sure that your reader and the potential client can see clearly the goal that he or she must achieve.


3. Structure

What are you serving?

A starter, main course, a side, or dessert?

Your readers must be able to identify a clear structure to your article, as they will see it as a reflection of your services.


4. Subheadings

Just as a recipe may be divided into sections, it is good for a blog post (or any other presentation) to be divided with the use of mouth-sized subheadings.

These will identify smaller points, which make the post easier to swallow and digest.


5. Substance

I am really not a fan of ‘posh’ food. Apart from the fact that I can’t afford it, it’s often pretty and fluffy with nothing to get my teeth into.

A truly successful blog post has substance. Your readers are hungry, so feed them!


6. Attention to Detail

Have you ever prepared a dish on autopilot, only to use the wrong amount of something, or to forget the seasoning?

What is your spelling and grammar like, for example?

Even proofreaders can benefit from asking somebody else to do the proofreading for us. Don’t underestimate the importance of attention to detail.

Again, your readers will see this as a reflection of your business services.


7. Call to Action

I have been to buffets where I saw an unfamiliar dish that I had no idea how to eat or serve.

Sometimes, an appropriate utensil, such as a large spoon or cake slice is left by the dish, as a prompt as to what to do next. Likewise, the article readers need to be prompted as to what to do next, whether it be to make a comment or hire your services.


8. Traffic

If a dish goes down well, people return for more. A blog post that tastes good feeds a healthy appetite and deserves a hungry audience.



Not only do comments at the end of an article get us more attention, but they inform us too. You’d be amazed at what I have learned, simply by reading other blog comments.

Do you, or would you allow comments on your blog posts?

Feedback is always good. It is always better to receive it than not.


10. Sharing

When people like a well-prepared dish, they may not always tell the host, but they will tell somebody.

Sharing buttons are a useful facility for getting such ones to do some PR for us. Of course, if they make comments first, and then share with their social networks, all well and good!

After all, you DO want others to know about your services, don’t you?


Your Next Step to a Successful Blog Post?

Yes, those tips numbers 9 and 10 were worth waiting for after all.

Now it’s your turn.

Please express your personal opinions and share them with your network. We will all appreciate it, and will also be a step closer to writing successful blog posts.

What’s YOUR next step to your successful blog post?

Please post your comment below. Thank you.