Your services are the means to an end.

Not just an end, but the end result.

Without results, you fail your clients.

When you fail your clients, they feel mis-sold.

Despite how well you deliver your services, your clients don’t care.

Not about your services, but about the results.

Not about your services, but about your solutions.

Your services are the means to an end.

So, sell solutions, and not services.

Then deliver the results.