Time Management With Clients

Jun 1, 2018 | 24 comments

This blog post explains how to make time for your better clients and still get more clients to your business.

Do you want to know how to make more time for your better clients?

If your professional services help multiple clients at once, how do you apportion your time?

Do you spend too much time on your worse clients, and not enough on your best clients?

If so, you’re not alone. And also, you’re not the only one who can change things for the better.

We all have 24 hours per day. But we use them uniquely. If you discover that you spend too much time on the wrong clients, it’s time for a change.


Why you need to make time

Imagine a large bucket. Now imagine some smooth, fine sand. Finally, imagine large rocks.

In your mind, place as many rocks as possible into the bucket, without any protruding over the top. Now fill the remainder of the bucket with sand. You now have a bucket full of rocks and sand.

Now empty the bucket and pour in the sand. Then try to place the rocks in the bucket.

What happened?

Is there enough space in the bucket?


How to make more time for better clients

Your ideal or better clients are like those large rocks. They’re the real deal, solid, stable, and full of substance.

The clients that waste your time are like the sand. They’re lightweight. They pass through your fingers with little to show for it. Yet they get everywhere, finding their way into your bucket, leaving less room for the clients who really matter and pay your bills.

The solution?

Make time for your most important clients first. Those whom you can least afford to lose. Those who are not fit for long-term relationships.

Serving your better clients is not simply a matter of time. It’s a matter of getting your priorities right.

Make this clear on your agenda.


The Importance of Time Management

Let’s face it. If something is that important to you, you’re going to make time for it somehow. And often it is to the detriment of things that ought to take priority. We may even feel guilty about it.

Then what happens at the last minute?

Yes, that mad rush to try to force the rocks into the bucket, with the obvious painful consequences.

Those lost clients.

That lost income.

That lost credibility.


Start to make time for better clients today

We all have the same amount of time. It’s how you use it that really counts!

Yes, we all have unique circumstances. But the principle is the same for you, as it is for me and all the other service-based professionals out there.

So, what will you do today to put things right?

Please share your comment below, then share this article with your friends and followers.

Thank you.


    • Nathan Ambrose

      Thanks, Una.

      I appreciate your comment. And thanks for the video.

  1. Lisa Sicard

    Hi Nathan, I love your first quote about time, often we hear people say “I don’t have time for this or that” and what they really mean is it is NOT that important to them. If you want to do something or be with people you MAKE time. We all get to pick and choose what we do with our time. Some use it more wisely than others. Others think more of what to do rather than just doing it. Great post!

    • Nathan Ambrose

      Thank you, Lisa.

      Yes, from time to time it’s good to stop and re-assess our priorities. Depending on the context, importance can be relative or absolute.

  2. Adrienne

    Hi Nathan,

    I always hear people complain that they don’t have enough time. Granted, when you have a family, a full-time job and also want to build a business on the side then you really don’t have a lot of extra time to devote to that. But you just have to decide what’s really the most important thing to you.

    You’ll hear so many successful people say that they told their families that it was really going to be rough for about two years while they built their business but the reward was going to be worth it. Things have to be sacrificed at time if you want to achieve certain things. If you want a better life for your family for years to come then the sacrifice is worth it.

    We all have the same amount of time in the day but how we use it is the most important thing.

    Great share Nathan and thanks for sharing this topic. You have a wonderful week.


    • Nathan Ambrose

      Thank you Adrienne for your comment.

      Yes, “sacrifice” is a crucial word here. Time has to be bought from somewhere.

  3. Reginald Chan

    Great article Nathan,

    When it comes to time management, all you need is the right planning. For example, using EverNote and IFTTT can really kill a lot of pending tasks.

    Don’t give yourself the chance of ‘not doing’ the job. Give yourself thousand and one reasons why you NEED to get it done.

    Thanks for sharing!

    • Nathan Ambrose

      Wise words, Reginald.

      I don’t use IFTTT enough, and I downloaded Evernote only yesterday. I shall have a proper look around and make good use of them shortly.

      Thanks for stopping by and commenting.


  4. Andrew M. Warner

    Hey Nathan,

    Excellent post. Time management is something that’s really important to do and the advice you provided is very helpful. I use a combination of the old school and new school methods fused together.

    I have stickys on my laptop and desktop and at various places to remind me to do things and I have it written down in a schedule as well. And I use Evernot to jot down various things.

    But thanks to Carol Amato, I started using Toggl and getting into another app called Rescue Me which can help me keep track of what I do online so I can see where I’m wasting time and improve on that.

    Anyway, great post here once again, Nathan.

    Have an awesome week.

    – Andrew

    • Nathan Ambrose

      Hi Andrew.

      I appreciate your comment. Yes, I recall reading about those tools on Carol’s post. I must take a look at those too.

      I’ve been a sticky note person myself, but I like the idea of accessing my notes anywhere at any time, even when I’m in bed. So the idea of synchronisation through the likes of DropBox and Evernote appeal to me.

      My next post will be about not having time to get things done, and I’m excited as I anticipate how different types of people will react to what I say. I’m sure you’ll find it interesting.

      Meanwhile, thanks for stopping by, and keep blogging.


  5. Kalen @ MoneyMiniBlog

    I’ve always loved the analogy of the rocks and sand in a bucket to represent our time. It’s so accurate! Time management is so important in accomplishing everything we want to accomplish.

    • Nathan Ambrose

      That’s so true, Kalen.

      We often need to step back and look at things in a simple way to sort out the mess. And it works!

      Thanks for sharing your comment.

  6. Elizabeth McGee

    Hey Nathan, I tell my kids this all the time but they don’t ever listen. It just makes sense. If you’re not organized you can’t help but waste time. I’ve heard the bucket,sand and rock story before and it’s a good illustration of this most basic and useful idea. Love this post!

    • Nathan Ambrose

      Hi Elizabeth.

      Yes, it’s a timeless principle which, of course always works. Illustrations are so effective for teaching lessons and stimulating the emotions.

      Thanks for your comment.

  7. Carol Amato

    Hi, Nathan,

    You’re absolutely right! We all have the same amount of time each and every day of our lives. It’s how we prioritize and focus that makes a difference.

    Time management and organization are extremely important elements to success. Knowing what activities are income producing activities which will propel our business forward is critically important, and we need to develop the skill to discern what those are.

    I love the analogy of the bucket, well done.

    Thank you for sharing this thought provoking content, and I will be telling my friends about it.

    Take care
    – Carol

    • Nathan Ambrose

      Hi Carol.

      Thank you for your comment.

      As you said, time management and organisation are very important. However, this article does get read quite a lot, so it is still a problem that many of us have not conquered.

      Thanks for the compliment about the analogy. However, I had previously heard similar ideas used before, and I decided to use a version of it to enhance this post. It also gave me the opportunity to play with words to create the title.

      Thanks for stopping by, Carol. I hope your weekend is going well.


  8. Sam

    Love this blog post Nathan, just shared on my Facebook page for my followers. We all have the same 24 hours and we only get them once, need to make use of them the best we can 🙂

    • Nathan Ambrose

      Hi, Sam.

      This is one of my most popular posts, which isn’t surprising as it’s a common challenge to be most productive with our time.

      Time is also something that can never be recovered, so we get one chance, as you said. So I appreciate you taking the time to stop and comment. And thanks for the Facebook share.


  9. Marcus M

    Great article with valuable information thanks for sharing

  10. renu mawar

    its very nice blog

  11. Anjali

    Thank you for sharing the best idea for blogging. I have wanted more

    ideas for improving my blogs. your blog is fantastic


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