Why I Deleted My Blog

Jun 11, 2019 | 2 comments

It’s been several years since I wrote my first blog post, which by the way, went viral.

But that has long gone.

That post served its purpose at the time, which was to explain in a simple manner how to synchronise Hotmail with your mobile phone. Technology moved on very quickly after that (smartphones arrived), meaning that it almost stopped attracting traffic.

So I deleted it.

Since then, I deleted several more blog posts. In fact, most of them, despite the fact that some were still attracting traffic and comments.

But why?

In a word, clarity.


The Need for Clarity

Over time, this quality became more relevant. With my various services on offer, my blog was too far diverse.

I wondered how many of my readers and social network connections really knew what I did for a living.

I also wondered how many of my readers and social network connections really knew the purpose of my blog.

Then I even questioned myself…

So I got clear. I put myself through the same discovery process that I share with my consulting clients, and almost started afresh.

I lost most of my blog and comments. But I gained momentum and renewed enthusiasm.

And I want to share it with you.

Enjoy my (new) blog, and let me know what you think.


  1. James McAllister

    Hey Nathan,

    It’s been a while, how have you been?

    I remember visiting your blog years ago, and really enjoyed the articles I had read. We talked quite a bit back in the day and it’s great to see that you’re still around and doing well for yourself.

    Deleting your blog must have been a really difficult decision, but I completely understand the reasoning behind it all. Especially today, focus is more important than ever and something many entrepreneurs struggle with – myself as well at times.

    Looking forward to seeing what’s in store for you heading into the future!

    – James McAllister

    • Nathan Ambrose

      Hi James.

      It’s good to hear from you.

      Yes, it was a difficult decision, but necessary. I kept and renamed a few posts that are still relevant, but future posts will be super targeted.

      Thanks for dropping by. I hope all is well with you.



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