Are You Ready to Sell Your Expertise?
Do you know who you want in a client? Do you know what you can do for that client? Do you know why they need your expertise? Always be ready to sell your expertise.
You’re an Expert. Own It!
Don’t compare yourself to others who earn so much more than you do. If your clients are happy to pay for your expertise, they may have a point. You’re an expert. Own it!
Service Your Service Business
As a freelancer, consultant, or contractor, you can’t give what you haven’t got. Look after yourself, so you can look after others. Service your service business.
Sell Solutions, Not Services
Despite how well you deliver your services, your clients don’t care. Your services are the means to an end. So, sell solutions, and not services.
Dress Your Website For the Clients You Want
You mean business! So you dress for business. And what about your website? What does your website say about you? Dress your website for the clients you want.