As a freelancer, consultant, or contractor, you can’t give what you haven’t got. Look after yourself, so you can look after others. Service your service business.

Despite how well you deliver your services, your clients don’t care. Your services are the means to an end. So, sell solutions, and not services.

You mean business! So you dress for business. And what about your website? What does your website say about you? Dress your website for the clients you want.

The geeky stuff is for you to deal with, and your client to avoid. Use your expertise to provide solutions that make your clients feel great.

A good service provider allows the prospective client to do most of the talking by listening, asking relevant questions, then listening again.

When a client prospect asks: “what do you do?”, what do you say? Does your target audience think you can provide the solutions it’s looking for?

Do your client prospects think it’s cheaper elsewhere, although your services are better, specialised, or unique? Start adding value to your clients.