As a freelancer, consultant, or contractor, you can’t give what you haven’t got. Look after yourself, so you can look after others. Service your service business.
Despite how well you deliver your services, your clients don’t care. Your services are the means to an end. So, sell solutions, and not services.
You mean business! So you dress for business. And what about your website? What does your website say about you? Dress your website for the clients you want.
The geeky stuff is for you to deal with, and your client to avoid. Use your expertise to provide solutions that make your clients feel great.
A good service provider allows the prospective client to do most of the talking by listening, asking relevant questions, then listening again.
When a client prospect asks: “what do you do?”, what do you say? Does your target audience think you can provide the solutions it’s looking for?
Do your client prospects think it’s cheaper elsewhere, although your services are better, specialised, or unique? Start adding value to your clients.
Remember your best projects, when it was easy to go the extra mile for the clients you loved. But were they loyal? Who’s appreciating your clients now?
Are you thinking of starting your blog again from scratch? Sometimes it’s the only correct thing to do, as my experience illustrates.
This article explains why the smart freelance business advice is to nip problems in the bud, rather than save small now to spend big later.
Does your website look boring? This article explains how to make a boring website more interesting, and the things to add to make it better.
This article explains how to format and write an online article that showcases your expertise.
This article explains how to get more clients fast, the fastest way to get clients, and the rewards of doing the hustle to find clients.
This blog post explains how to make time for your better clients and still get more clients to your business.
This blog post explains the importance of listening to your clients’ needs, and how to really listen to your clients’ needs effectively.
Your hungry new clients like fish, but are they willing to do some fishing? This blog post explains that it’s your job to teach them.
This blog post takes a practical look at whether your service business needs a blog for your website.
This post explains how to analyse and organise relevant information to win better clients with quality targeted content.